TCL Brings Energy-Efficient Display Technology to Dakar 2026 Youth Olympic Games Venue
TCL Donates Solar-Powered Display System to Senegal’s Youth Olympic Village
LAHORE : TCL, a Worldwide Olympic and Paralympic Partner, has donated an ultra-low-power, solar-powered display system to Université Amadou Mahtar Mbow (UAM) in Senegal, supporting the university’s facilities ahead of the Dakar 2026 Youth Olympic Games.
The advanced display system, powered by TCL CSOT’s high-brightness Field Sequential Color (FSC) technology, will serve as an outdoor information hub on the university campus, which will also function as the Youth Olympic Village during the Games.
Designed to deliver outdoor brightness at approximately half the power consumption of comparable displays, the system demonstrates how advanced display technology can support energy efficiency and sustainable development.
TCL Display Donation Ceremony Brings Together Olympic and Senegalese Leaders
The donation ceremony was attended by International Olympic Committee (IOC) President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal’s Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung, and TCL Industries Middle East and Africa General Manager Sunny Yang.
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Professor Diagne said the advanced display system would create new opportunities for campus facilities while supporting students and faculty.
Sunny Yang said TCL aims to use technology not only to advance innovation but also to create meaningful benefits for local communities. She added that the donation reflects the company’s commitment to sustainable development and supporting the next generation in Africa.
TCL CSOT 75-Inch FSC Display Delivers 4,000-Nit Brightness
The donated system features a 75-inch TCL CSOT Field Sequential Color display capable of delivering 4,000 nits of brightness while consuming approximately 300 watts of power.
Unlike conventional displays that use colour filters, FSC technology produces colours through the sequential switching of red, green and blue light. This approach improves light utilisation, with light transmittance exceeding 15 percent.
The technology combines high brightness with improved energy efficiency, allowing the display to remain clear and visible in outdoor environments, including direct sunlight.
The installation also reflects TCL CSOT’s broader Screen Universe vision of bringing advanced display technologies into everyday applications.
TCLArt Supports Senegalese Artists Through Yeesal Initiative
Alongside its technology initiatives, TCL is supporting local creativity and cultural development through TCLArt’s partnership with Dakar’s Yeesal urban art initiative.
The project brings together 43 Senegalese artists, particularly those under the age of 35, to create public murals inspired by African athletes, cultural diversity and the aspirations of young people.
Through this initiative and its TCLYoung programme, the company aims to celebrate local artistic talent and encourage the next generation of creators.
TCL Strengthens Its Presence Across the African Market
The donation and cultural partnership build on TCL’s presence in Africa, which dates back to its entry into the market in 2004.
Today, TCL televisions and home appliances are available in nearly 50 African countries, supported by six sales subsidiaries and three regional business units.
The company has also expanded its retail operations, including the opening of its first TCL brand experience store in Africa in Johannesburg and the establishment of its own retail and distribution channel in Kenya.
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Through local operations, retail expansion and community-focused initiatives, TCL continues to strengthen its relationships with African consumers while combining its global technology capabilities with an understanding of regional market needs.
