THK Unveils New Brand Identity, Begins Next Chapter as Independent Professional Services Firm

THK Unveils New Brand Identity, Marks New Chapter as Independent Firm

Karachi – THK has unveiled its renewed brand identity at a ceremony held at the DHA Golf Club Convention Centre in Karachi, marking a new chapter in its journey as an independent professional services firm.

Building on nearly six decades of professional experience, the firm reaffirmed its commitment to serving clients and stakeholders in Pakistan and international markets while strengthening its position as a Pakistan-based institution with global ambitions.

THK Celebrates Nearly 60 Years of Professional Legacy

The launch event brought together prominent business leaders, corporate executives, and THK’s founding, former and current partners.

The programme began with the recitation of the Holy Quran and the national anthem, followed by a video presentation highlighting the firm’s journey since its establishment in 1969.

AirV Launches 11 Electric Bike Models as Airlink Targets 95% Localisation

The presentation reflected THK’s professional legacy, development and contribution to Pakistan’s business and corporate sectors.

Zafar Masud Highlights THK’s Professional Credibility

The keynote address was delivered by Zafar Masud, Chairman of the Pakistan Banks Association and President of the Bank of Punjab (BoP).

Reflecting on THK’s long-standing association with BoP, Masud praised the firm’s professional approach, independence and commitment to delivering honest assessments.

“They never told us what we wanted to hear. They told us what they found, put it in writing, and stayed to argue it out. Every one of those people was Pakistani, trained right here. The brand was on the letterhead. The quality was in the room,” he said.

He described the renewed identity as a return to the firm’s roots, adding that it represented confidence in Pakistan’s ability to build professional services institutions capable of competing internationally.

“This isn’t a new name. It’s an old name coming home. The way I see it, it’s also a bet on Pakistan: that a firm built and led here can stand beside the best anywhere,” Masud added.

THK Partners Unveil New ‘Think THK’ Brand Identity

Country Managing Partner Adnan Rizvi was joined on stage by former Senior Partners Khurshid Hadi, a founding partner, Husain Basrai and Amir Abbasi to digitally unveil the firm’s renewed brand identity.

A specially produced video featuring the word “THINK” across different scenarios concluded with the slogan “THINK THK”, receiving applause from the audience.

The new identity reflects the firm’s renewed direction while retaining its connection with a professional legacy spanning nearly six decades.

THK Reaffirms Client Commitment and Global Expansion Plans

Addressing the gathering, Adnan Rizvi thanked those who contributed to the firm’s journey, paid tribute to its former leaders and acknowledged KPMG for its association with THK.

He reassured clients that they would continue working with the same engagement teams and partners, emphasising continuity in professional relationships and service delivery.

Positioning THK as “a Pakistani institution invested in Pakistan’s success,” Rizvi also outlined the firm’s ambitions for international expansion and highlighted its membership of the Praxity Global Alliance.

He said the tagline “Think THK” represents the firm’s commitment to maintaining high international professional standards while building on its Pakistani foundation.

The event concluded with a dinner attended by business leaders, corporate executives and members of the THK professional community.

Pakistan’s Maliha Ali Defeats Russian Champion at IMMAF World Championships