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Spotify Data: Pakistani Men and Gen Z Lead Surge in Heartbreak Songs on Valentine’s Day

Pakistan Said: It’s a Heartbreak Valentine’s — And Men Are Leading the Streams

Valentine’s Day has always reflected a spectrum of emotions — from romance and new love to self-love, friendship, and yes, heartbreak.

In Pakistan, however, heartbreak is increasingly taking center stage.

New Spotify data reveals that streams of heartbreak-themed music on Valentine’s Day surged nearly 190% in 2025 compared to 2023, highlighting a growing trend of listeners turning to music to process complex emotions. So who’s pressing play?

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The answer might surprise you.

Men account for 66% of heartbreak listening in Pakistan, while more than half of all streams come from 18–24 year olds, placing Gen Z at the center of this trend.

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For younger listeners in particular, Valentine’s isn’t just about celebrating love — it’s about navigating it. Music has become the space where those emotions are explored most honestly.

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Top Pakistani Heartbreak Tracks in 2025 during Valentine’s Day week in Pakistan

  1. Maand” by Bayaan, Hasan Raheem, Rovalio
  2. REGRETS” by Jevin Gill, Talha Anjum, Umair
  3. Heartbreak Kid” by Talha Anjum, Umair
  4. Nahin Milta” by Bayaan
  5. Over You” by Hamza Malik

Top Cities for Heartbreak Listening in Pakistan

  1. Lahore
  2. Karachi
  3. Islamabad
  4. Faisalabad
  5. Rawalpindi
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