Financial challenges have intensified for urban households in Pakistan, with 74% now unable to meet their monthly expenses using their current income, a sharp rise from 60% in May 2023, according to a Pulse Consultant study. This increase reflects the growing economic strain, forcing 60% of struggling households to cut essential expenses like groceries, while 40% resort to borrowing from acquaintances, and 10% take on part-time jobs for extra income.
The survey, conducted among over 1,110 respondents from the 11 largest cities in Pakistan, also revealed that more than half of those barely managing to cover expenses are unable to save any money. As the economic situation worsens, Pulse Consultant plans to launch another study later this month, with a broader sample from 17 major cities, to further assess the impact of inflation on consumer behavior and purchasing habits.
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