BYD-MMC Selects 10 Women for 10-Week Training Programme Ahead of Karachi Marathon 2027

Karachi: Mega Motor Company (MMC), in collaboration with BYD, has launched its women-focused running initiative, ‘She Runs’, attracting more than 500 applicants from across Pakistan. The programme aims to encourage female participation in long-distance running by providing professional coaching, structured training and dedicated support ahead of the BYD Karachi Marathon 2027, scheduled for January 3.

BYD-MMC Selects 10 Women from Over 500 Applicants

As part of MMC’s sponsorship of the BYD Karachi Marathon for the second consecutive year, 50 shortlisted candidates were invited to participate in the final selection event at Ramada Creek, Karachi. The assessment included a 10-kilometre endurance run, warm-up and cool-down exercises, fitness evaluations, interviews and medical assessments. Following the selection process, 10 women were chosen to join the initiative.

Professional Coaches to Lead Women’s Marathon Training

The selection and training programme is being supervised by Shah Faisal Khan, Co-Founder of Platinum Fitness and a strength and conditioning coach specialising in marathon performance and rehabilitation. He is joined by Uzma Abid, an experienced marathon runner and running coach associated with UESCA and MatrixFit.

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10-Week Training Programme Ahead of Karachi Marathon 2027

The 10 selected participants will undergo a structured, 10-week training programme designed to improve endurance, strengthen physical fitness and prepare them for the BYD Karachi Marathon 2027. Professional coaching and performance guidance will help participants build the skills and confidence needed to take part in the long-distance running event.

MMC Aims to Promote Women’s Participation in Sports

Commenting on the initiative, Anum Abdullah, Senior General Manager – HR, Admin and CSR at Mega Motor Company, said that Pakistan has many women with the ambition and determination to participate in sports, but access to professional training and support remains a challenge. She said the strong response to ‘She Runs’ reflects the potential among women and highlighted the company’s aim to create opportunities for them to turn their ambitions into achievements.

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Through ‘She Runs’ and its continued partnership with the BYD Karachi Marathon 2027, MMC aims to promote healthier lifestyles, encourage women’s participation in sports and support emerging athletic talent in Pakistan, extending its commitment beyond mobility.

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