Tyler, The Creator Takes Creative Control of Spotify and FC Barcelona’s El Clásico Jersey Collaboration
Spotify and FC Barcelona have teamed up with musician and designer Tyler, The Creator and his fashion brand GOLF WANG for a special jersey takeover ahead of El Clásico against Real Madrid on October 25, 2026. For the first time in the partnership’s history, an artist has been given full creative control over the campaign, including its visuals, fashion collection and promotional activities.
The collaboration features the GOLF WANG logo on FC Barcelona’s jersey, which the men’s team will wear against Real Madrid at Spotify Camp Nou. FC Barcelona Femení will also wear the special kit on October 24. The campaign extends beyond football shirts, with an exclusive collection featuring letterman and track jackets, hoodies, jerseys, T-shirts, sportswear and accessories. A limited edition of 1,899 jerseys will also be released, inspired by the club’s founding year.
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The collection goes on sale October 15 through GOLF WANG stores in Los Angeles, New York, Tokyo, Sydney and London, as well as online and through FC Barcelona’s official stores and website. The special jersey will also be available in KONAMI’s eFootball game from October 23, allowing players to use the distinctive kit in virtual matches.
Spotify will host Copa De Golf in Barcelona on October 24, bringing together music, football and fashion. The event will feature Yung Taco alongside emerging artists Bexnil, Alu Nuenga, Duna and Mushka, celebrating the collaboration and its connection to Barcelona’s creative community.
Marc Hazan, Senior Vice President, Marketing and Partnerships, Spotify, said: “Every jersey takeover we’ve done has pushed us somewhere new, but this one feels different. Tyler brings a distinct creative world to the collaboration, extending far beyond the jersey. From the campaign visuals and collection to the immersive event in Barcelona, every element is rooted in GOLF WANG’s brand world, making this one of our most exciting collaborations with FC Barcelona yet.”
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