Five Million Smartphones to Feature Pre‑Installed Easypaisa App
Easypaisa digital bank, Pakistan’s first and leading digital bank, has announced a strategic partnership with Transsion, one of the world’s largest smartphone manufacturers, to expand access to digital financial services. Under this initiative, the easypaisa app will come pre‑installed on more than five million new smartphones across Transsion’s popular brands in Pakistan, including Infinix, TECNO, and itel, enabling users to access banking services immediately upon activating their devices.
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With smartphone adoption rising rapidly in Pakistan — 3G/4G device uptake has reached 71.6% — the collaboration aims to bridge financial accessibility gaps and bring millions of underserved and unbanked individuals into the formal financial ecosystem. By embedding digital banking directly into smartphones, the partnership removes barriers and accelerates participation in financial services for first‑time mobile internet users.
The agreement was signed in Islamabad by Farhan Hassan, Chief Digital Officer of easypaisa, and Michael Wang, Vice President Global Partnerships at Transsion. Both organizations emphasized the importance of combining technology, scale, and local market expertise to deliver meaningful impact. Easypaisa highlighted its mission to simplify financial access, while Transsion underscored the opportunity to make financial inclusion a natural part of the smartphone journey.
This collaboration reflects a shared commitment to ecosystem partnerships that strengthen customer acquisition, increase app penetration, and drive user engagement. With over 60 million registered users, easypaisa continues to expand its reach through innovative initiatives aligned with the State Bank of Pakistan’s vision of inclusive economic growth. The pre‑installation of easypaisa on millions of smartphones marks another milestone in building a more connected, inclusive, and digitally empowered economy.
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Muhammad Abdul Qadeer, Country Manager, Transsion Pakistan, said, “This partnership reflects the power of combining technology, scale and local market understanding to create meaningful digital experiences for consumers. With millions of smartphones entering the hands of Pakistani consumers through our brands, integrating access to trusted digital financial services such as easypaisa creates an opportunity to make financial inclusion a natural part of the smartphone journey. We are proud to collaborate with easypaisa on an initiative that can deliver meaningful impact at scale across Pakistan.”
