Coca-Cola’s Fanta Red Apple Sweeps Pakistan Off Its Feet
In a dazzling addition to its already impressive lineup, The Coca-Cola Company has unveiled its latest creation, Fanta Red Apple, to the Pakistani market. This exciting new flavor has been introduced as a limited-edition offering, promising a tantalizing twist to the beloved Fanta brand, celebrated globally for its effervescent flavors and playful persona.
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Fanta Red Apple, a fusion of classic Fanta fizz with the tantalizing essence of crisp red apples, promises to be the apple of every Pakistani’s eye. This refreshing concoction packs a punch of revitalization, making it the perfect accompaniment to snacks and a must-have for any occasion.
This delectable beverage is now available nationwide in Pakistan, including major metropolitan cities, and comes in various convenient packaging options: 250ml (RGB), 500ml (PET), and 1000ml (PET) bottles. Consumers can grab their Fanta Red Apple fix at convenience stores, supermarkets, and popular e-commerce platforms.
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Coca-Cola Pakistan & Afghanistan Region’s CEO, Fahad Ashraf, expressed his excitement about the new addition, saying, “In line with our vision of ‘Refresh the World and Make a Difference’ and our commitment to crafting brands that consumers adore, we are thrilled to bring the zesty taste of red apples to our Pakistani consumers. We believe Fanta Red Apple will swiftly become the beverage of choice.”
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The grand launch of Fanta Red Apple is accompanied by a comprehensive marketing campaign spanning various media channels, including television, digital, and out-of-home advertising. This campaign is set to create widespread awareness and excitement about the new flavor.
Coca-Cola remains dedicated to providing consumers with a wide range of beverage options while actively pursuing sustainable solutions to build resilience in its business operations and contribute to positive change for the planet. As part of this commitment, the company has expanded its sustainability initiatives in Pakistan, focusing on relief efforts, water stewardship, women’s empowerment, and tackling packaging waste through its “World without Waste” vision, which includes the introduction of recycled plastic bottles.
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Fanta Red Apple has already captured the hearts and taste buds of many in Pakistan, promising a refreshing twist to the beverage scene and a delightful addition to the Coca-Cola family of flavors.