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Apple unveils the iPhone 15 and iPhone 15 Plus

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iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

CALIFORNIA: Apple announced iPhone 15 and iPhone 15 Plus, featuring an industry-first colour-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

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A huge leap forward for iPhone with a gorgeous new design featuring a durable, colour-infused back glass and new contoured edge; the Dynamic Island; a 48MP Main camera with 2x Telephoto; and USB‑C

“iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and the A16 Bionic chip for proven powerful performance,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.”

A row of iPhone 15 devices show the lineup’s new colours: black, blue, green, yellow, and pink.
iPhone 15 and iPhone 15 Plus will be available in five stunning new colours: black, blue, green, yellow, and pink.

A Beautiful and Durable Design with an Advanced Display

Available in 6.1-inch and 6.7-inch display sizes,1 iPhone 15 and iPhone 15 Plus feature the Dynamic Island, an innovative way to interact with important alerts and Live Activities. The elegant experience fluidly expands and adapts so users can see the next direction in Maps; easily control music; and, with third-party app integrations, get real-time updates on food delivery, ride sharing, sports scores, travel plans, and more. The Super Retina XDR display is great for watching content, streaming Apple Fitness+ workouts, and playing games. Peak HDR brightness now reaches up to 1600 nits so HDR photos and videos look better than ever. And when it is sunny, peak outdoor brightness reaches up to 2000 nits — twice as bright as the previous generation.

Pause playback of video: Dynamic Island

Both models feature the Dynamic Island, which fluidly expands and adapts to a user’s alerts and Live Activities, creating an intuitive experience that feels magical.

Both models feature a sophisticated new look that’s built to last. For the first time in a smartphone, colour is infused throughout the back glass, creating five beautiful colours. The back glass is strengthened with an optimized dual-ion exchange process before being polished with nanocrystalline particles and etched to create a luxurious, textured matte finish. A new contoured edge on the aerospace-grade aluminium enclosure feels even nicer in users’ hands, and the Ceramic Shield front cover continues to be tougher than any other smartphone glass. With a water- and dust-resistant design2 and industry-leading durability features, iPhone lasts and holds its value longer than any other smartphone. Plus, the internal design provides powerful sustained performance, while improving ease and affordability of repairs.
iPhone 15 in blue is shown from the front and back.

iPhone 15 and iPhone 15 Plus introduce a new contoured edge and durable, color-infused back glass.

A Powerful Camera to Capture Every Moment in Super-High Resolution

The advanced camera system on iPhone 15 and iPhone 15 Plus helps users capture everyday moments and cherished memories. A 48MP Main camera shoots sharp photos and videos while capturing fine details, with a quad-pixel sensor and 100 percent Focus Pixels for fast autofocus. Using the power of computational photography, the Main camera gives users a new 24MP super-high-resolution default, offering incredible image quality at a practical file size ideal for storing and sharing. By intelligently integrating hardware and software, an additional 2x Telephoto option gives users three optical-quality zoom levels — 0.5x, 1x, 2x — for the first time on an iPhone dual-camera system.

iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

A new 48MP Main camera takes stunning photos with incredible image quality and details.

Next-generation portraits on iPhone 15 and iPhone 15 Plus feature sharper detail, more vivid colours, and improved low-light performance. For the first time, users can take portraits without having to switch to Portrait mode. When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac. For greater creative control, users can also adjust the focus point after the photo has been taken. Shooting at night gets better with improvements to Night mode, including sharper details and more vivid colours. When lighting is bright or uneven, new Smart HDR captures subjects and the background with more true-to-life renderings of skin tones, while ensuring photos have brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. This advanced HDR rendering is also available to third-party apps, so images can look even better when shared online. These improvements benefit the 48MP Main camera, Ultra Wide camera, and TrueDepth front camera.

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Pause playback of video: Portraits

iPhone 15 detects when there’s a person in the frame and captures rich depth information automatically — so users can turn it into a stunning portrait right away or later on in the Photos app.

A16 Bionic: Proven, Powerful Performance

The fast and efficient A16 Bionic chip brings proven performance to iPhone 15 and iPhone 15 Plus, powering the Dynamic Island, computational photography capabilities, and more. With two high-performance cores that use 20 percent less power and four high-efficiency cores, the 6-core CPU is faster than the previous generation and easily handles intensive tasks while delivering extraordinary battery life. The 5-core GPU has 50 percent more memory bandwidth for smooth graphics when streaming videos and playing games. A new 16-core Neural Engine is capable of nearly 17 trillion operations per second, enabling even faster machine learning computations for features like Live Voicemail transcriptions in iOS 17 and third-party app experiences — all while protecting critical privacy and security features using the Secure Enclave.

Pause playback of video: A16 Bionic

A16 Bionic, with a 5-core GPU, enables smoother graphics when streaming videos and playing games — all while powering incredible computational photography capabilities and the Dynamic Island, with privacy built in.

Powerful Connection Capabilities

The iPhone 15 lineup offers convenient new ways to charge, find friends in busy places, and stay connected while traveling. Both models use a USB‑C connector, a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). Users can also charge AirPods or Apple Watch directly from iPhone with the USB‑C connector.7 Both models support MagSafe and future Qi2 chargers for wireless charging.
iPhone 15 is shown next to AirPods Pro (2nd generation).

iPhone 15 users can charge the updated AirPods Pro (2nd generation) or Apple Watch right from their iPhone with the new USB-C connector.

Both models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so iPhone 15 users can share their location and find each other, even in crowds. Precision Finding is built with the same privacy protections that users have come to trust in Find My.8
Three iPhone 15 devices demonstrate Find My friends, including a screen with a map view, a screen that points in the direction of the friend, and a screen with a green check mark to show that the user has arrived in the right place.

With Precision Finding for Find My friends, iPhone 15 users can share their location and find each other, even in a crowded place.

iPhone 15 models continue to deliver a high-quality, superfast 5G experience9 and improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation to come through loud and clear, even if they are somewhere noisy.

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iPhone 15 and iPhone 15 Plus have eSIM, a more convenient and secure alternative to a physical SIM card, with support from more than 295 carriers. When traveling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.

  • Featuring iOS 17
  • iPhone 15 and iPhone 15 Plus feature iOS 17,10 making iPhone even more personal and intuitive with new capabilities:
  • The Phone app gets major updates with Contact Posters, which allows users to customize how they appear to their contacts, and Live Voicemail, which leverages the power of A16 Bionic to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.
  • Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
  • NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more.
  • StandBy gives users a customisable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With support for Live Activities, Siri, incoming calls, and larger notifications, StandBy is perfect for a nightstand, kitchen counter, or desk.
  • iOS 17 delivers many more updates, including Journal,11 a new app that helps iPhone users reflect and practice gratitude through journaling; improvements to autocorrect and Dictation; greater protection for Private Browsing in Safari; password and passkey sharing with iCloud Keychain; pet recognition in Photos; and much more.

Better for the Environment – iPhone 15 and iPhone 15 Plus are designed with the environment in mind

iPhone 15 and iPhone 15 Plus are designed with the environment in mind. As Apple continues to work toward its 2030 goal of making every product carbon neutral — from design to manufacturing to customer use — the company is prioritising clean electricity across the entire supply chain and designing products with recycled and other low-carbon materials. iPhone 15 and iPhone 15 Plus now use even more recycled content, with 100 percent recycled cobalt in the battery and 100 percent recycled copper in the main logic board, copper wire in the Taptic Engine, and copper foil in the inductive charger in MagSafe — all firsts for iPhone. Both models also include 75 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold in the USB‑C connector as well as the gold plating and tin soldering in multiple printed circuit boards. Over 99 percent of the packaging is fiber-based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

To further reduce impact on the planet, Apple will no longer use leather in any new Apple products, including iPhone accessories. Apple is introducing a new FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, made from a durable and elegant microtwill with a soft, suedelike feel. The material is made from 68 percent post-consumer recycled content and has significantly lower carbon emissions compared to leather.

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