Lahore: Tetra Pak Pakistan announced the renewal of their partnership with Islamabad United as its official nutrition partner during the upcoming season 8 of the Pakistan Super League (PSL), scheduled to kick off on February 13. The agreement was signed during a special ceremony hosted by the Pakistan Cricket Board (PCB) in Lahore on January 12, 2023. Since 2019, Tetra Pak has remained the official nutrition partner of Islamabad United for PSL making it the fifth time this year for this continued partnership. The ceremony was attended by top officials from both sides.
Through this collaboration, Tetra Pak aims to raise awareness about the nutritional benefits of consuming safe and healthy packaged milk and its importance to maintain a healthy and active lifestyle. Milk contains high-quality proteins which help to repair and rebuild muscles after strenuous exercise. However, the consumed milk has to be safe from all forms of bacteria or adulteration. Islamabad United players will certainly benefit from the nutritious power of safe and healthy packaged milk during their PSL games and practice sessions.
“Safe and healthy milk is the most ideal form of nourishment specially to regain lost energy after a vigorous activity or exercise. This is why it is imperative that milk remains safe from bacteria and adulteration, achieved with our 6-layer packaging technology that protects milk’s nutritional integrity without using any chemicals or preservatives. Our collaboration with Islamabad United increases awareness about the importance of safe and healthy milk consumption in our lives.”While commenting on this partnership, Awais Bin Nasim, Managing Director of Tetra Pak Pakistan said,
“As always, we are excited to have Tetra Pak on board as valued partners of the Team; in our 5th year of the partnership, they are an integral part of the ISLU family. Tetra Pak’s focus on nutrition and health is an important cornerstone of sports development in communities. We hope to build on this partnership for the benefit of aspiring young athletes in Pakistan. Safe and healthy packaged milk is indeed important for the nutritional development of athletes, but for us as important is its role in the society at large.”Ali Naqvi, the Owner of Islamabad United, said,
While the entire nation looks forward to a thrilling season 8 of PSL, Tetra Pak also plans to gear up on its safe and healthy milk awareness drive to make this PSL more resounding and purposeful.
- Spotify the Most Downloaded Audio Streaming App in Pakistan for 2022The music streaming app Spotify recently crossed 200 million paid subscribers globally with the overall listener base expected to cross 500 million by March 2023. Karachi, February 03: According to a recent report published by Data Darbar, an independent […]
- MCB partners with Telenor to facilitate its digital banking customersMCB Bank Limited, one of Pakistan’s leading banks, has entered into a strategic partnership with Telenor Pakistan, a leading telecommunication services provider, to facilitate its digital banking customers with greater access to Telenor Pakistan’s prepaid recharge services, special bundles, […]
- realme 10 Pro 5G Coca-Cola Edition to Launched on February 10thThe world’s fastest growing smartphone brand, realme, announced its collaboration with Coca-Cola® and introduced its first Coca-Cola edition smartphone, the realme 10 Pro 5G Coca-Cola Edition, which will be launched on February 10th, 2023. Mobile phone manufacturing industry to […]
- Bank Alfalah kept its growth trajectory in 2022The Board of Directors of Bank Alfalah Limited (BAFL), in its meeting held on February 2, 2023, approved the Bank’s financial results for year ended December 31, 2022. The Bank posted profit after tax growth of 28.1% compared to […]
- Fatima Fertilizer teams up with Multan Sultans for PSL season 8Lahore: Fatima Fertilizer signed a Memorandum of Understanding (MoU) agreement with Multan Sultans, renewing their partnership for the eighth season of PSL which is due to start on February 13, 2023. The agreement was signed by Haider Azhar, Chief […]