KARACHI – VYU, a video-first fashion shopping platform, is now live in Pakistan following a six-hour launch livestream featuring veteran actress Bushra Ansari and Instagram Influencer Duo, Ron & Coco. The stream had already reached 4.5 million live views across Facebook, Instagram and YouTube as of 9:00 PM PKT on October 24.
The video-first Entertainment Commerceâ„¢ fashion platform reaches 4.5 million views on launch day
VYU is built around what it calls Entertainment Commerce: shoppers watch styling content, celebrity segments and fashion discussions, then buy the featured products directly from the video. At launch, the platform offers women’s fashion from a range of brands across clothing, footwear, handbags and accessories.
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The launch stream brings together styling segments, fashion discussions and entertainment, with Bushra Ansari and Ron & Coco sharing styling tips, fashion advice and personal anecdotes with viewers.
“Shopping has always been about more than buying products. It is about discovering new styles, finding inspiration, and enjoying the experience,” said Farzana Sheikh, Co-Founder of VYU. “With VYU, we wanted to bring that excitement into the digital world, creating a destination where fashion, entertainment and shopping come together naturally.”
“Pakistanis already discover fashion through video and creators, but they still have to leave that content to go shop somewhere else. VYU closes that gap,” said Afraz Siddiqui, Co-Founder of VYU.
VYU is available at www.vyucart.com.
VYU:
VYU is a dedicated Entertainment Commerce platform in Pakistan, combining fashion content, creator-led video and shopping in one experience. Operated by The Shopping Stream LLP and founded in 2026 by Farzana Sheikh and Afraz Siddiqui, VYU offers curated women’s clothing, footwear, handbags and accessories through shoppable video. Learn more at www.vyucart.com.
