‘Pasoori’ Makes History as Pakistani Music Video Hits One Billion Views Globally
Coke Studio Pakistan’s hit song “Pasoori”, performed by Ali Sethi and Shae Gill, has crossed one billion views on YouTube, becoming the first Pakistan-made music video to achieve the landmark. Released as part of Coke Studio Season 14 on February 7, 2022, the song has emerged as one of Pakistan’s biggest musical successes on the global stage.
Coke Studio Pakistan announced the milestone on Instagram, thanking listeners around the world for playing, sharing and embracing the track. More than 90% of “Pasoori’s” YouTube views have reportedly come from audiences outside Pakistan, with the official video reaching viewers in more than 60 countries. The song has also inspired more than two million user-created videos through YouTube Shorts, highlighting its widespread international appeal.
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“Pasoori” has also enjoyed major success on other digital platforms, becoming Spotify’s most-streamed Pakistani song in 2022 and accumulating nearly 405 million streams. It ranked third on Spotify’s Global Viral 50 and featured on Google’s list of the world’s most-searched songs in 2022. The track later appeared in the Ms. Marvel soundtrack and inspired international remixes, covers and adaptations, including “Pasoori Nu” in the Bollywood film Satyaprem Ki Katha. Its billion-view milestone further cements “Pasoori” as a landmark achievement for Pakistani music worldwide.
