easypaisa Introduces Digital Islamic Savings Plan Offering Returns and Takaful Protection

easypaisa Digital Bank has partnered with EFU Life to launch a fully digital, Shariah-compliant Takaful Savings solution, expanding access to Islamic financial services for millions of Pakistanis. The new offering allows users to save directly through the easypaisa app while earning halal returns of up to 8%. Customers also receive built-in Takaful protection and become eligible for a complimentary Umrah draw.

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The new savings solution is designed to promote financial inclusion by providing a convenient, transparent, and fully digital Islamic savings experience. The initiative also strengthens easypaisa Digital Bank’s wealth management portfolio, supports the growth of Pakistan’s insurtech sector, and reflects the company’s continued focus on delivering innovative, Shariah-compliant financial products through digital channels.

Commenting on the launch, Jahanzeb Khan, President & CEO of easypaisa Digital Bank, said the addition of Islamic Takaful Savings reflects the bank’s commitment to helping customers protect their income, improve financial planning, and meet the growing demand for Islamic digital banking solutions.

Mohammed Ali Ahmed, Managing Director & CEO of EFU Life, said the initiative strengthens the long-standing partnership between the two organizations while expanding access to Shariah-compliant financial protection through innovative digital solutions.

With over 60 million registered users, easypaisa continues to expand its range of inclusive financial services in line with the State Bank of Pakistan’s vision of promoting financial inclusion and serving the country’s unbanked and underbanked population.

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