As the world’s biggest football tournament heads to North America this summer, Meta is rolling out new features across Instagram, Facebook, Messenger, and WhatsApp to help fans connect, celebrate, and engage with the game in real time.
Through partnerships with creators, athletes, teams, broadcasters, and commentators, Meta brings fans closer to the action with exclusive content, match updates, behind-the-scenes moments, and fan conversations across its platforms.
Instagram has introduced an enhanced football search experience featuring real-time content from official broadcasters, national teams, creators, and fans, alongside a new AI-powered “Goal!” voice effect in DMs.
Facebook has launched Football Mode, tournament-themed reactions, AI-powered virtual jersey try-ons through Wear It, exclusive stickers, and football-inspired creative tools to amplify match-day engagement.
Messenger has enhanced group conversations with Live Updates, delivering real-time match highlights directly into chats, alongside limited-edition football themes and animated stickers.
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On WhatsApp, fans can access a dedicated football directory featuring scores, team updates, countdowns, and highlights. Additional features include football-themed calling effects, exclusive sticker packs, channel-to-status sharing, and a partnership with Adidas that transforms the football emoji into the tournament’s official Trionda match ball through the finals.
Alongside these experiences, Meta is strengthening efforts to protect athletes and fans from scams, abuse, and harmful behaviour online, including updated safety prompts and ticket-purchasing guidance across its platforms.
“We’re about to witness the biggest cultural moment of all time, and Meta will be at the very centre of showcasing the tournament’s action and surrounding culture beyond the 90 minutes on the pitch. As the place where football conversation lives and grows, Meta’s suite of apps will allow billions of fans across the globe to connect and enjoy the highs and lows of the beautiful game together,” said Rob Pilgrim Global Football Lead, Meta.
With new ways to discover content, join conversations, and share match-day moments, Meta’s family of apps aims to make the tournament more interactive, immersive, and engaging for football fans worldwide.
