The DIB Pakistan’s new identity signals the next phase of purpose-driven, ethical banking in Pakistan.
Karachi – DIB Pakistan unveiled its new global brand identity across many branch locations nationwide, marking two decades of service in Pakistan, embracing a bold, purpose-driven new chapter. The transformation reflects the Bank’s commitment to carrying forward the legacy of DIB (UAE), which has pioneered Islamic banking for over 50 years, while reinforcing its vision for the future as the most progressive Islamic financial institution in the world.
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The new logo combines a distinctive DIB wordmark with the “Globus” symbol, bringing to life a modern vision of global Islamic banking. At its heart is a vibrant three-dimensional globe encircled by a radiant Islamic arabesque pattern, symbolizing the Bank’s rich Islamic heritage and global outlook. The green and gold elements reflect enduring values and tradition, while the bold burgundy core represents DIB’s passion for delivering innovative products and solutions that create lasting value for its customers.
Muhammad Ali Gulfaraz, Chief Executive Officer, DIB Pakistan, expressed his enthusiasm for the rebranding, stating, “The rebranding is anchored in our belief that Progress Never Stops. It is a purposeful expression of growth, resilience, and forward momentum, reflecting the broader significance of DIB Pakistan’s renewed strategic direction. This transformation reinforces our commitment to strengthening and expanding our presence across the country. Through continued investment in technology and innovation, we aim to advance financial inclusion and contribute to the prosperity of the communities we serve.”
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Complementing the new branding, now visible at Jinnah International Airport, and many branch locations nationwide, the Bank has also redesigned the mobile banking app and has gone live delivering seamless digital experiences at customers’ fingertips.
Guided by its enduring commitment to ethical banking, customer-centricity, and sustainable progress, DIB, as a leading bank from UAE, steps into its next chapter as an ethical, trust-led, digitally empowered institution, with conviction that it will always aim to provide innovative banking solutions for its valuable customers.
