Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer, Rabel Sadozai Honored with ‘Punjab Ki Beti’ Award
Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer, has been awarded the prestigious Punjab Ki Beti Award in the Agriculture Category. Presented by Senior Minister Marriyum Aurangzeb on behalf of the Government of Punjab and the Women Development Department, the award recognizes Sadozai’s exceptional leadership and contributions to the agricultural sector. The ceremony, held at the CM House in Lahore on International Women’s Day, celebrated outstanding Pakistani women who have excelled in their respective fields.
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Empowering Women Through Agriculture & Innovation
Under Rabel Sadozai’s leadership, Fatima Fertilizer has become a leader in agricultural innovation, with a sales portfolio exceeding $1 billion. She oversees key departments, including Sales, Brand Management, Trade Marketing, and Business Planning, managing a team of over 200 professionals. Through initiatives like the Mitti Ki Beti campaign, Fatima Fertilizer is actively promoting gender inclusivity in agriculture by recognizing women’s contributions in non-traditional roles, such as logistics and warehouse management.
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Sustainable Growth & Gender Inclusion Initiatives
Fatima Fertilizer, under Sadozai’s leadership, has adopted the UN Sustainable Development Goals Impact Framework and introduced Kissan Day on December 18th to honor Pakistan’s farmers. The company has also empowered over 2,000 women through the Sarsabz Tabeer program, offering farm food processing training to enhance financial independence. Additionally, Sarsabz Kahani, a web series by Fatima Fertilizer, showcases inspiring stories of farmers, promoting sustainable agriculture and strengthening Pakistan’s food security for future generations.
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