PTCL Group & Mercantile Join Hands to Bring Apple Devices to Enterprise Customers
At GITEX Global 2025 in Dubai, PTCL Group — Pakistan’s leading telecommunications and ICT services provider — signed a strategic partnership with Mercantile, Apple’s authorised distributor and service provider in Pakistan. The collaboration aims to offer Apple’s complete product range to enterprise customers across the country, marking a major step in enhancing digital accessibility and customer experience.
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PTCL Strengthens Digital Transformation with Apple Partnership at GITEX Global 2025
The agreement, signed by Asif Ahmad, Group Chief Business Solutions Officer (PTCL & Ufone 4G), and Nauman Durrani, CEO Pakistan, SVP Sage – Mercantile, focuses on expanding access to cutting-edge Apple technology, introducing Device as a Service (DaaS) models, and strengthening joint market initiatives. The partnership also aims to boost enterprise mobility through innovative financing options, reducing upfront costs for businesses and empowering employees.
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Through this collaboration, PTCL Group and Mercantile are combining global technology leadership with innovative delivery models to accelerate Pakistan’s digital transformation. By offering Apple’s premium products and services nationwide, the partnership will contribute to advancing enterprise digitisation, supporting sustainable business growth, and driving Pakistan’s Vision for a connected digital future.
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