Sonraj Launches Youth Circle Enrichment Program to Nurture Future Leaders
Sonraj has successfully wrapped up its first-ever Youth Circle Enrichment Program, a groundbreaking initiative designed to empower young Pakistani talent and provide them with direct exposure to the world of luxury retail. Recognizing that over 60% of Pakistan’s population is under 25, the program aims to channel this immense potential toward entrepreneurship, innovation, and business leadership in premium industries. Held earlier this month, the two-week program welcomed bright teenagers for hands-on workshops, mentoring sessions, and retail management experience at Sonraj’s flagship outlets.
Also read: Alibaba.com Launches $1 Million Global “CoCreate Pitch” Open to Pakistani SMEs and Entrepreneurs
Hands-On Learning and Mentorship from Industry Leaders
Participants in the enrichment program were introduced to essential aspects of the luxury business — from brand management and marketing to customer service excellence and retail operations. Senior executives and mentors from Sonraj shared insights on navigating Pakistan’s evolving premium retail landscape while connecting it with global luxury standards. The company’s CEO, Rameez Sattar, addressed participants at the closing dinner, urging them to think globally and compete confidently in a rapidly digitizing world where boundaries are fading.
Investing in Pakistan’s Youth: Shaping Tomorrow’s Luxury Entrepreneurs
Sonraj’s initiative is part of a broader commitment to youth development, community empowerment, and entrepreneurship. Inspired by Pakistan’s rich trading legacy, the program aspires to cultivate the next generation of business leaders capable of launching brands that can rival international names. As Rameez Sattar noted, “The future of luxury is being written here. Pakistani youth are no longer just following trends — they’re starting them.” The company plans to continue such programs, creating more opportunities for young minds to shape the future of luxury from Pakistan.
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