Record 28,000 Petabytes: How Pakistan’s Internet Craze is Reshaping the Economy
Pakistan’s digital landscape has reached a historic milestone, with broadband usage skyrocketing to an unprecedented 27,897 petabytes (nearly 28 billion GB) in FY 2024–25, according to official data. This staggering figure—the highest ever recorded—highlights not just growing internet reliance, but a fundamental shift in how Pakistan lives, works, and connects.
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A Nation Transformed Online
The surge reflects more than casual browsing—it underscores deepening digital integration across all sectors:
✔ Remote work has exploded, with platforms like Zoom and Slack becoming office staples.
✔ E-learning now supplements (and sometimes replaces) traditional classrooms.
✔ Streaming services (YouTube, Netflix, local apps) dominate entertainment.
✔ Digital payments and e-commerce are displacing cash transactions.
Infrastructure Under Strain
While demand soars, challenges loom:
⚠ Network congestion plagues urban and rural users alike.
⚠ Affordability remains a barrier for low-income households.
⚠ Cybersecurity threats grow as more services move online.
Telecom operators and the Pakistan Telecommunication Authority (PTA) face mounting pressure to expand 4G/5G coverage, improve speeds, and ensure reliability—especially as Pakistan’s freelance IT sector and startup ecosystem hinge on stable connectivity.
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The Road Ahead
Experts warn that without urgent infrastructure upgrades and policy reforms, Pakistan risks falling behind regional peers like India and Bangladesh in the digital race.
“This isn’t just about faster internet—it’s about Pakistan’s economic future,” said a tech analyst. “The next step? Bridging the digital divide to ensure rural areas aren’t left offline.”
As data hunger grows, one thing is clear: Pakistan’s digital revolution has only just begun.
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