Global and Local Stakeholders Unite to Revolutionize Construction in Pakistan
INNOCSR, a leading Korean company in sustainable construction technology, has launched its Good Brick factory in Thatta, near Karachi, Pakistan. This groundbreaking initiative exemplifies INNOCSR’s dedication to revolutionizing South Asia’s construction industry by introducing eco-friendly, non-fired brick production.
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The Good Bricks Thatta factory is powered by funding from the Korea Environmental Industry & Technology Institute (KEITI) and supported by prominent global and local organizations, including UNIDO, the European Union, Korea Trade-Investment Promotion Agency (KOTRA), Reserve Carbon, Sindh People’s Housing for Flood Affectees (SPHF), HANDS Pakistan, and NED University of Engineering & Technology in Karachi.
Good Brick Technology Factory Launches Near Karachi, Transforming South Asia’s Construction Industry
This collaborative effort symbolizes the collective drive of international and local stakeholders to advance sustainable construction practices in Pakistan.
The factory’s inauguration was attended by representatives from esteemed organizations such as the EU, UNIDO, KOTRA, SPHF, and HANDS Pakistan, alongside academics and community leaders. Guests experienced firsthand the innovative Good Brick technology through a factory tour and live demonstration of the green brick production process.
Good Bricks and its key stakeholders and local partners gather for the inauguration of the Good Bricks factory in Thatta. “We are proud to expand our footprint across South Asia and offer an eco-friendly alternative to traditional brick manufacturing. This plant in Thatta is a significant step towards our vision to create cleaner, more resilient and more sustainable building,” said Sam Yoonsuk Lee, CEO of InnoCSR.
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“The Government of Sindh, through SPHF, is leading the construction of 2.1 million houses—making it the world’s largest housing initiative. As part of its commitment to sustainability, the Government is promoting eco-friendly technologies and currently collaborating with Good Bricks to pilot green construction solutions,” added Khalid Mehmood Shaikh, CEO of SPHF.
The Good Bricks System uses a proprietary soil stabilizer and does not require coal or firing, significantly reducing carbon emissions and air pollution.
This expansion also builds on InnoCSR’s strategic investment from ADB Ventures, which supports the company’s scale-up of clean brick manufacturing across South Asia.
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