SAP, Salesforce, Microsoft, and PwC shared insights
on the role of AI in operational excellence
Karachi: Martin Dow Group, Pakistan’s 6th largest pharmaceutical group hosted its annual
tech day titled AIM (Artificial Intelligence for Martin Dow) to highlight the transformative potential of Artificial Intelligence (AI).
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This was a first-of-its-kind event where experts from SAP, Salesforce, Microsoft, and PwC shared insights
on the role of AI in operational excellence, enhancing customer experience, boosting productivity, and
fintech. The forum also emphasized the importance of ethical AI and security considerations. The event
also featured a CXO panel discussion on embracing AI for business transformation.
At the event, Ijlal Jafri, Group Chief Information Officer at Martin Dow presented the AI roadmap of the
group and said,
“At Martin Dow, we see artificial intelligence as a catalyst for meaningful change. With our
AI roadmap and today’s tech day, we take an important step towards building a smarter and more agile
future where technology empowers better decisions, stronger outcomes, and drives greater impact across
the industry. We believe in an inclusive approach – therefore, Martin Dow has brought together this forum so that all key stakeholders shape the future together.”
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Martin Dow also signed Memorandums of Understanding (MoUs) TallyMarks Consulting (TMC) for the Rise with SAP initiative and Integration Experts for Customer Relationship Management (CRM) Salesforce.
These MoUs mark the beginning of a new era in technological innovation and collaboration.
Martin Dow remains committed to driving meaningful progress in Pakistan’s pharmaceutical sector by
embracing innovation, building strategic partnerships, and integrating future-ready technologies. Guided by a vision to improve healthcare outcomes and operational excellence, the company continues to take bold steps toward building a smarter and more sustainable future for the indus
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