Global Livestream Showcases Pakistani Fashion to 120+ Countries
LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, presented Day 2 of its inaugural fashion week on 1st February 2026.
Designed as a comprehensive showcase of Pakistan’s fashion ecosystem, LFW brings together high-street and prêt brands, manufacturing brands who have successfully completed the LFW Ramp Readiness Programme (RRP), luxury fashion houses, couture ateliers, and bridal designers – reflecting the full depth, diversity, and scale of Pakistani fashion today.
Indeed, LFW is built on the belief that craft, creativity, and commerce must coexist. The platform highlights Pakistan’s rich artisan heritage while pairing it with a modern, digital-first retail model that enables global access and real-time consumer engagement.
Act 1 of Day 2 opened with an afternoon high-street edit grouped showcase featuring Agha Noor, Panache Apparel, and Urge Pret. This was followed by Act 2, which featured retail runway brands Allure by Izna Hamza, Bin Tayyab, and Pehnawa by Bin Akram.
Act 3 showcased designer collections by Karma, Deepak & Fahad, Sadaf Fawad Khan, and Fahad Hussayn.
In line with LFW’s runway-to-e-tail model, all high-street, prêt, and manufacturing collections will be available for purchase immediately following their runway showcases through LAAM’s digital platform.
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Collections from luxury and bridal designers will be made available for retail in a phased manner following the shows, ensuring alignment with each brand’s category, production timelines, and bespoke craftsmanship processes.
LFW is being streamed live worldwide across 120+ countries and 7,800+ cities, marking the largest global broadcast of Pakistani fashion to date.
The first edition of LFW reflects a deeper and more meaningful shift within Pakistan’s fashion industry – one where years of growth, scale, and commercial maturity have created the confidence for Pakistani brands to invest back into their own ecosystem. With Pakistan’s leading fashion platform, LAAM, at the forefront, and Pakistani fashion retail brands Haseens and J. stepping forward to support the platform, alongside Pakistani partners such as Skynet, PostEx, Bookme, and IGI General Insurance, and food partner SALT, LFW marks a moment where the industry begins to actively shape and sustain its own future through indigenous, industry-led growth.
LFW is co-founded by LAAM and Design651 with HSY as the Event Director, Nabila and N-Gents as the Official Style Partners, Maheen Kardar as the Designer Experience Director, Kollaage Concepts as the OOH Partner, and Lotus as Strategic Communications Partner along with livestream and connectivity by AI Solutions.
, Pakistan’s first runway-to-e-tail fashion platform, presented Day 2 of its inaugural fashion week on 1st February 2026.){kind=link}