To further encourage this habit, he offers a 30% discount to anyone who reads a book during their visit
A barber in Tamil Nadu has garnered widespread attention for his unique initiative to promote reading among his customers. Instead of the usual television, Ponmariappan, a salon owner from Thoothukudi, set up a small library in his shop. To further encourage this habit, he offers a 30% discount to anyone who reads a book during their visit. This creative approach aims to draw customers away from their cell phones and social media, fostering a culture of reading and thoughtful engagement.
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Ponmariappan observed that many customers were deeply engrossed in their phones while waiting for their turn in the salon. Wanting to make better use of this time and reduce screen dependency, he decided to introduce a library, stocked with a variety of books. To motivate customers to read, he also asks them to jot down their thoughts on what they enjoyed from the books, ensuring an engaging experience.
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The initiative has received widespread praise, with many appreciating Ponmariappan’s efforts to cultivate a positive habit in the community. His salon library serves as a reminder of how small, thoughtful actions can inspire meaningful change, encouraging people to use their time more productively and reconnect with the joy of reading.
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