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BYD Launches High-End Denza N9 to Rival BMW and Mercedes in China’s Luxury EV Market

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Denza N9 model, priced between $54,000 and $62,000

BYD has introduced its most expensive Denza N9 model, priced between $54,000 and $62,000, positioning itself as a direct competitor to BMW and Mercedes-Benz in China’s high-end electric vehicle (EV) segment. The premium SUV comes in both plug-in hybrid and pure-electric variants, featuring an advanced three-motor system that delivers up to 322 horsepower.

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One of the standout features of the Denza N9 is BYD’s self-developed God’s Eye autonomous system, which includes 128-line lidar and on-vehicle drone support. The SUV is equipped with state-of-the-art driving assistance technology, remote parking, and a rapid 19-minute fast-charging capability. Under China’s CLTC standards, the N9 offers an impressive range of up to 809 miles (1,302 km), setting a new benchmark for long-range EVs.

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With Chinese automakers like BYD, Li Auto, and Xpeng aggressively expanding their market share, global luxury brands are facing increasing pressure. BMW, Mercedes-Benz, and Audi have reported declining sales in China as local manufacturers continue to push forward with cutting-edge, intelligent electric vehicles, reshaping the premium auto landscape.

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