A First-of-its-Kind Partnership Aims to Boost Insurance Access for Millions
JazzCash and EFU Life have announced a strategic partnership to create a first-of-its-kind, end-to-end digital insurance journey in Pakistan. The collaboration aims to simplify and digitize the entire insurance value chain, from instant policy subscription to seamless servicing and claims. This initiative is designed to make insurance more accessible, transparent, and user-friendly for millions of Pakistanis, addressing the country’s low insurance penetration rate of just 0.87%.
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The partnership will leverage an omnichannel approach, allowing customers to interact through various digital touchpoints, including the JazzCash app, call center, web, and even WhatsApp. The service will offer a seamless experience with features like instant policy subscription and a 24-hour claim settlement process. Additionally, the plans will be bundled with value-added features such as health advisory, wellness benefits, and digital claim tracking, all within affordable packages.
JazzCash and EFU Life Launch an End-to-End Digital Insurance Journey
By combining JazzCash’s extensive network of over 20 million active users with EFU Life’s expertise in products and underwriting, this collaboration is set to have a transformative impact. It is poised to bring secure, digital-first protection to underserved populations in both urban centers and remote communities who have traditionally been excluded from conventional insurance channels. The core focus of this partnership is to make insurance practical and reach more people with products that truly meet their needs.
