Two More Wins for Fatima Fertilizer as It Marks Sixth Consecutive Victory at Pakistan Digital Awards 2025
Lahore: Fatima Fertilizer has once again solidified its position as a leader in innovation, sustainability, and impactful storytelling by winning two prestigious awards at the Pakistan Digital Awards 2025, marking its sixth consecutive year of recognition at this national platform. The company has been honored with two awards: Green Digital Advertising Campaign Award for “Leading Sustainable Change for Pakistan” – Sarsabz UNDP Campaign and Best Content of the Year for the soulful Ramadan Campaign: “Allah Hu Allah Hu” featuring Atif Aslam.
These accolades highlight Fatima Fertilizer’s commitment to driving meaningful change through purpose-led communication, digital excellence, and strategic partnerships.
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The Pakistan Digital Awards platform is celebrated for its individuality and impartiality, recognizing and honoring the brilliance of digital platforms and talent. The awards shine a spotlight on outstanding websites, apps, and creators, reflecting the dynamic evolution of public, private, and third-sector organizations in trade and communication.
Fatima Fertilizer’s Sarsabz UNDP Campaign, which earned the Green Digital Advertising Award, celebrates a groundbreaking partnership with the United Nations Development Programme, making Fatima Fertilizer, in partnership with UNDP, the first company in Pakistan to adopt the SDGs Impact Framework.
The campaign emphasizes how Fatima Fertilizer has mapped its business impact across eight core Sustainable Development Goals (SDGs), demonstrating its dedication to sustainability and community empowerment. From reducing fossil fuel consumption through solar energy (SDG 7) to promoting soil health and biodiversity (SDG 15), the company is embedding sustainability across every facet of its operations.
The second major accolade awarded to Fatima Fertilizer was the Best Content of the Year for its deeply moving Ramadan campaign, “Allah Hu Allah Hu”. In collaboration with acclaimed vocalist Atif Aslam, the brand reimagined the spiritual classic “Allah Hu” as a heartfelt tribute to the essence of the Holy month. Released across Sarsabz Fertilizer’s digital platforms, the video quickly resonated with millions of viewers, becoming a soulful anthem that echoed across the nation during Ramazan.
This dual recognition at the Pakistan Digital Awards 2025 is a proud moment for all of us at Fatima Fertilizer,” said Rabel Sadozai, Director Sales and Marketing, Fatima Fertilizer. “Winning the Green Digital Advertising Campaign award for our SDGs-led partnership with UNDP, and the Best Content of the Year award for our soulful Ramadan campaign ‘Allah Hu Allah Hu,’ reflects our deep commitment to both sustainability and meaningful storytelling. These awards validate our belief that purpose-driven communication can inspire real change—socially, spiritually, and environmentally.”
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Fatima Fertilizer’s continued recognition at the Pakistan Digital Awards not only reflects its excellence in brand storytelling and content creation but also its unwavering commitment to social good, sustainability, and national progress. With these latest honors, the company reaffirms its role as a changemaker, using the power of communication and innovation to shape a more inclusive, empowered, and spiritually enriched Pakistan.
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