In a pioneering move, Easypaisa has joined forces with EFU Life and EFU General to introduce transactional insurance, a first-of-its-kind service in Pakistan aimed at enhancing the security of financial transactions. This innovative offering goes beyond traditional customer indemnity, providing comprehensive protection, including accidental death benefits, accessible directly through the Easypaisa platform. The partnership marks a significant step towards increasing financial security and convenience for millions of Easypaisa users.
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Jahanzeb Khan, President & CEO of Telenor Microfinance Bank/Easypaisa, highlighted the importance of this collaboration, emphasizing its role in creating a financially inclusive Pakistan. He noted that this strategic alliance is integral to Easypaisa’s mission of transforming into a digital retail bank and serves the diverse financial needs of millions of Pakistanis. Mohammed Ali Ahmed, Managing Director & CEO of EFU Life, echoed these sentiments, expressing enthusiasm for strengthening the partnership and offering innovative insurance solutions directly through the Easypaisa app.
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Syed Salman Rashid, Deputy Managing Director of EFU General, also praised the collaboration, stating that the partnership is a crucial step toward redefining financial protection in Pakistan. By integrating transactional insurance into the Easypaisa platform, EFU General aims to leverage digital technology to provide seamless and comprehensive insurance services. This initiative reflects both companies’ commitment to innovation and customer-centric services, setting new standards in the digital financial services landscape of Pakistan.
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