Meta supporting the digital empowerment of Pakistani women entrepreneurs through their SheMeansBusiness program. In partnership with the State Bank of Pakistan (SBP), the National Institute of Banking & Finance (NIBAF), and Demo, Meta has launched the second phase of the program. The goal is to digitally empower 500 women entrepreneurs and high-value small businesses through training, access to resources, and networking opportunities.
The launching ceremony, titled “The Digital Bridge: Advancing Financial Inclusion for Pakistan,” was held in Karachi and was attended by officials from various government bodies and business communities. Sima Kamil, Deputy Governor of SBP, expressed support for Meta’s initiative and emphasized the importance of small businesses in boosting the country’s economy.
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Beth Ann Lim, Meta’s Director of Policy Programs, highlighted their commitment to supporting the economic growth of Pakistan by empowering small business owners, especially women entrepreneurs. They aim to upskill them in the digital space and help them develop revenue generation streams. Lim thanked SBP, NIBAF, and Demo for their collaboration and expressed excitement about working together towards the goal of unlocking the potential of women-owned businesses.
Demo will select the participants for the program from Pakistan’s export-oriented chambers and small business owners who took part in the first phase of the SheMeansBusiness curriculum. The selected participants will receive advanced training on export advertising from Dial Zero, Meta’s associated sales partner in Pakistan. Meta will provide ad credits on Facebook to help participants enhance their online presence and reach target customers locally and globally. Demo will compile a handbook of case studies on how these businesses leveraged the power of social media to access new markets outside of Pakistan.
NIBAF’s Managing Director, Mr. Riaz Chunara, appreciated the initiative, emphasizing the importance of equipping small businesses with the necessary tools and techniques to leverage the digital space for effective advertising and expanding their customer base.
Since its launch in 2018, the SheMeansBusiness initiative has provided training to over 30,000 women across 51 cities in Pakistan.
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